Resume
Education
American InterContinental University, Weston, FL
Bachelors of Science, Information Technology
December 2008
Art Institute of Fort Lauderdale, Fort Lauderdale, FL
Bachelors of Science, Graphic Design
April 2003
Work Experience
Front End Web Developer
GiddyUp, Delray Beach, FL
May 2018 – Present
- Reduced landing page creation time from 2 days to under 1 hour by building a custom WordPress Multisite theme, eliminating the need for direct developer involvement.
- Developed custom Gutenberg and Advanced Custom Fields (ACF) blocks to meet the specific requirements of marketing and design teams.
- Built a Shopify integration within WordPress using ACF to dynamically pull vendor, product, and attribute data for tailored front-end displays.
- Led the migration from a Shopify-based e-commerce setup to a proprietary platform, overhauling API calls to retrieve product and brand data, enabling seamless integration and enhanced marketing flexibility.
- Created a WordPress theme with custom post types and reusable components to manage offers, bundles, and dynamic site variables, improving scalability and efficiency.
- Facilitated project management by introducing Kanban for redesign projects and later transitioning the team to Scrum for product development cycles.
- Partnered with marketing teams to implement dynamic upsells and offer pages, improving conversion rates and user engagement.
- Migrated e-commerce functionality from a Shopify integration to a proprietary software platform, ensuring seamless product data retrieval and checkout processes.
- Redesigned API calls to fetch product and brand data, including associated upsells, enabling dynamic display and enhanced flexibility for marketing-driven offer pages.
- Streamlined data workflows by adapting WordPress Advanced Custom Fields to integrate with the new e-commerce platform, ensuring accurate product attributes and real-time updates.
Senior Full Stack Web Developer
Delphi Health Group, Fort Lauderdale, FL
December 2017 – April 2018
- Developed a custom WordPress theme for facility websites, incorporating Bootstrap 4 to ensure responsive and user-friendly designs.
- Refactored legacy theme implementations into a modern framework, improving maintainability and performance.
- Collaborated with web designers and content writers to create wireframes and UI elements tailored to department-specific needs.
- Built custom WordPress theme settings and fields to accommodate unique branding and functionality for each facility site.
- Created a custom page builder using WordPress Advanced Custom Fields, enabling dynamic content creation with customizable UI elements for pages.
Full Stack WordPress Developer
Weiss Research, Palm Beach Gardens FL
December 2016 – December 2017
- Created and developed custom responsive WordPress themes for high-traffic websites using best practices, including SEO and cross-browser support.
- Refactored and optimized the main company site, reducing load time from 11s to 3s.
- Worked with RESTful APIs to integrate analytics reporting into the marketing stack.
- Implemented Scrum and Kanban processes using JIRA to manage projects and improve efficiency.
- Integrated Confluence with JIRA to centralize documentation and foster team collaboration.
- Implemented Bitbucket (Git repository) and JIRA to track code commits and issue resolutions.
- Mentored junior developers on PHP, CSS, Sass, jQuery, and JavaScript.
- Extended existing plugins and debugged sites to identify and mitigate security risks.
- Developed microsite template framework using WordPress Multisite for easy duplication, reducing development time for new sites by 50%.
Technical Team Leader
HiConversion.com, Boca Raton, FL
2014 – 2016
- Led a team of 3 developers, improving development efficiency by 25% through streamlined workflows and adherence to coding best practices.
- Developed client-side scripts with JavaScript and jQuery based on design documents to enhance e-commerce site functionality and user experience.
- Automated compliance checks with a custom PHP script, saving 20 hours per month in manual efforts.
- Integrated Salesforce and HubSpot APIs with company website forms to streamline lead collection and marketing campaign data.
- Designed and tested A/B and multivariate campaigns for clients, contributing to a 10% average increase in conversion rates.
- Built custom HTML/CSS responsive email templates for marketing campaigns, ensuring brand consistency and cross-client compatibility.
- Established a Kanban system using JIRA to manage client projects, improving task visibility and turnaround time.
Web Developer
Hollywood.com LLC, Boca Raton, FL
2008 – 2013
- Managed and maintained MySQL databases
- Developed secure web application and back-end database to automate fan site sign ups and comply with COPPA
- Created custom web application & database for Ad Operations using PHP, MySQL and WordPress to visually represent and sort website analytics.
- Developed multiple themes for WordPress with custom functions using PHP, MySQL.
- Analyzed analytics data regularly to focus on advertising opportunities.
- Coded HTML, CSS, PHP and JavaScript for various microsites.
- Responsible for the administration of web and ftp servers, including Apache on Linux servers.
- Managed a team of web designers and webmasters to meet project deadlines.
- Created a PHP script to automate the process of checking site compliance, cutting man-hours by 20 every month.
- Developed custom WordPress themes with advanced custom theme options for webmasters.
Web Developer, Freelancer
CodeandPixelStudio.com
2006 – Present
- Created and maintained websites for corporate and non-corporate clients
- Created databases with MySQL and PHP for each clients’ unique needs
- Marketed websites through low-cost organic search engine optimization, gaining first page ranking on Google for high-traffic targeted keywords and phrases
- Meet with clients to determine website goals and develop strategies for creating a strong web presence
- Implemented CMS systems and e-commerce shopping carts with open source platforms WordPress, Joomla, Magento Ecommerce
- Develop CSS and JavaScript/AJAX to enhance the user experience on websites
- Analyze marketing data and work with clients to ensure best SEO and experience for their end users
- Develop all sites using LAMP components
Technical Skills
- Programming Languages: PHP, JavaScript, MySql
- Tools & Frameworks: HTML, WordPress, WooCommerce, Npm & Gulp, Git, BitBucket, JIRA, CPanel, phpMyAdmin, CSS/CSS3, Sass
- API Integration & Development: RESTful APIs, Postman
- Operating Systems: Ubuntu, Windows XP/7x/8x/10, Linux, UNIX, DOS
- Currently Learning: React
WordPress
PHP
JavaScript
HTML
CSS
Hi! Thanks for stopping by and checking out my site
This is my little space on the web for you to learn about me and my skillset, and also a little of what I am up to. I am a WordPress Theme Developer who is currently learning React. Some of my hobbies include tinkering with keyboards.